Tuesday, May 25, 2010

PM Edition of the Hotness


Classic Turns 50, and Parties Are Planned
By JULIE BOSMAN, NY TIMES

All summer “To Kill a Mockingbird” will be relived through at least 50 events around the country, in honor of the 50th anniversary of the publication of a book that became a cultural touchstone and an enduring staple of high-school reading programs.

Its publisher, HarperCollins, is trying to tap into what appears to be a near-endless reserve of affection for the book by helping to organize parties, movie screenings, readings and scholarly discussions. The publisher has recruited Tom Brokaw and other authors to take part by reading from the novel — which tells the story of the small-town lawyer Atticus Finch, who defends a black man accused of rape, and his family — in their hometowns.

Of course, there is also the hope that the events, which are scheduled to run through Sept. 22, will drum up more sales of the book. HarperCollins plans to issue four new editions of the novel next month, each with a different cover and all to be placed on special “Mockingbird”-themed floor displays in bookstores.

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