Wednesday, May 26, 2010

Future pop stars of the world: You need to be on YouTube.

Ellen launches new record label...

Greyson Chance, the kid with a viral YouTube video of his “Paparazzi" cover, has gotten a record deal with none other than Ellen DeGeneres, as she'll announce on her show today.

For all of those who wondered if Chance was Justin Bieber 2.0, it looks like he might be. And yes, you read that correctly: DeGeneres has created her own record label, all because of Chance.

“Greyson … inspired me to start a record label called eleveneleven,” DeGeneres says on her show. “He is my first artist and we are making a record together.”

The 6th grader appeared on DeGeneres’ show about two weeks ago, and since then, the views of his video have skyrocketed to more than 30 million. Chance will be back on her show today to perform his original song, "Broken Hearts," and to talk about what it’s like to become suddenly famous and also land a record deal before exiting puberty. In a word, as Chance tells DeGeneres, “It’s awesome.”

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