NEW YORK — Kraft Foods is freshening up the image of its Jell-O brand by pairing up with an old friend.
Comedian Bill Cosby joins the gelatin and pudding brand again after a 10-year hiatus, but this time he'll be behind the camera as part of the brand's biggest marketing effort ever.
The comedian, whose work with Jell-O dates to 1974, will be an executive producer for the "Hello Jell-O" campaign, which starts with national advertisements on Monday. In return, Jell-O will be the presenting sponsor of Cosby's new weekly Web series called "OBKB." On the show he interviews children in the style of the classic show "Kids Say the Darndest Things."
"You watch TV, all these reality shows and profanity and things like that, we need to show the heart and the laughter that children have," he said in an interview.
Cosby last appeared in a Jell-O ad in 1999, but still hears from people about the pairing and from adults who starred with him as children. He and Jell-O decided he would be behind the scenes in the new campaign.
No comments:
Post a Comment